Tuesday, June 18, 2019

Variety Is At the Heart of the Awards Business

       Being in the awards business for about sixty years, you see lots of changes in taste and various stylistic trends that come and go.  Some of these trends come and go for practical reasons (i.e. too expensive to produce, not competitive in the marketplace anymore, etc.).  Sometimes the industry just needs something new to spark new interest.
       But whatever the state of the awards industry happens to be at the time, the need for recognition never wanes.  It is always present.  People need to be recognized for their accomplishments (whether they know it or not).  Of course, that innate need keeps those of us who are in this business...in business.  Moreover, that innate need is always there to be satisfied, even outside the realm of the awards industry.  
       However, speaking in terms of the "business of recognition", the task of satisfying that need (whether it's corporate or personal) is usually not initiated by the person being recognized.  The reason I point this out is because that person in being entrusted to make these selections on an annual basis that he/she believes the recipient will like and/or meet the standards and tastes of, perhaps, a committee of people.  Sometimes this person will establish an aesthetic and stick with it annually, and sometimes he/she will be looking for something new each year.  Either way, there has to be "something for everyone", whatever the aesthetic taste, whatever the occasion.
        Therefore, it is the duty of the awards industry to be diligent in creating new ways to provide people with "expressions of recognition".  On that point, it is variety that is at the heart of the awards business (as it is for just about any business).  Here at Loria, we present a selection that maintains the "classics" in awards, like the "loving cup" and the "achievement torch", as well forging new avenues of recognition, like the abstract designs that predominate  acrylics and glass & crystal.  Not only that, but it's never been easier to place your awards orders through our safe & secure e-commerce websiteLoriaAwards.com
       So, if you're in the market for letting someone know how much they're appreciated or how much they achieved, go no further than Loria - where wide variety and attentive service will make it easy for you to make that happen!


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