Wednesday, February 14, 2018

The Inherent Human Need for "Recognition"

       For those of us who are in the "business of recognition", it is indeed a business.  This, of course, means that we make a livelihood selling products and services that symbolically represent the deeds and achievements that our buying public deems worthy of recognizing.  
       Putting the commodity aspect of the recognition business aside for a moment, we are careful not to lose sight of the inherent, human need for recognition.  We humans, whether we acknowledge or not, and whether we express it or not, like to be recognized.  Recognizing that reality (pun entirely intended) keeps those of us who are in the recognition business on an even keel as well, with regard to being mindful of the importance of recognition in society.  Even those individuals in society who wish to remain anonymous after an act of benevolence are still comfortably mindful of their altruism, which at its very core, still demonstrates to the etymological root meaning of the word itself.   
       The word "recognition" is based on the ancient Latin word "recognoscere", which means "to know again" or "call to mind".  On its face, the word can be visibly split into two entities: the prefix "re" (meaning "repeat" or "again") and the noun "cognition", which is synonymous with "thought" (and also a grammatical variation of the word "cognitive").  In this way, the word "recognition" can literally be translated as the phrase "thought again".  When we recognize something or someone, we are recalling and expressing that remembrance.
       In a 1943 psychological study paper by Abraham Maslow (entitled "A Theory of Human Motivation") , a five-tier pyramid illustrated what was concluded to be our essential needs in life as human beings.  The pyramid was called "Maslow's Heirarchy of Needs".  The fourth tier of the pyramid indicated the needs for feeding a healthy ego and a personal sense of self-esteem.  This tier included "recognition", while the fifth and highest tier (called "self-actualization) was the one step beyond dependence on the ego.  But getting there included the step to feeding a healthy ego - which requires recognition.
"Maslow's Heirarchy of Needs", by Abraham Maslow
       Recognition comes in many forms, from the most basic verbal expression of telling someone "job well done" to the affectionate 'pat on the back'.  More elaborately, a gift can be given to an individual to commemorate that "job well done", whatever that job or deed may have been.  Those manifestations of recognition open the door to much creativity and became the building blocks of the recognition industry.
       Here at Loria, we have been a vital part of that industry for just over sixty years now, beginning as a trophy supplier to the local network of bowling leagues in the greater New York metropolitan area, to presently being a full-service, across-the-board, first-call company for products of recognition for any and every occasion.  We supply the most popular, mass-produced recognition products but we also take on the most unusual requests, which has been one of our strongest suits for many years.  For example, we recently mounted a small stack of gold-painted bagels atop a large gold-plated loving-cup with an ornamental crown surrounding and stabilizing the bagels.  Yes, when we say "full-service", we mean it!
       So next time you think of "recognition", don't forget to "recognize" Loria as your one-stop, full-service awards and engraving supplier.  We can both do our parts in bolstering a healthy sense of self-esteem in society!

Monday, January 15, 2018

"Great Selection": Many Companies Say It - We're Among Those Who Do It!

       I'm just taking a moment here to let the world know that our awards selection is veritably excellent!  It's a simple as that.  Yes, I'm bragging here a little bit.  But what the heck?  I was straightening out our showroom collection of floor samples today and putting things back in 'tip-top' order and I noticed that we have so many variations on each sport, theme and subject that we offer.
       Besides our online presence, we are 'old-school' with keeping our 'brick & mortar' selection attractive and full of options for every budget and occasion.  I was marveling at the fact that, even though it may have been a lot to straighten out, it was least "a lot" - a lot from which to choose and that not only keeps our new customers satisfied.  It also keeps our return customers satisfied as well (of which there are many) - and if anything is our 'highest priority', that would be it!
       So, visit us today in our conveniently located showroom in Yonkers, New York for literally, the best selection of awards in any awards showroom or - check us out online!  Either way, it's our mission to satisfy each and every customer with the best selection at the fairest prices!

Friday, December 22, 2017

Winter Sports Mean "Winter Awards"

       It's getting cold from the northeast to the northwest and many points in between, because winter is here both in climate and on calendar!  Frozen lakes are becoming either makeshift hockey-rinks or figure skating showcases, the lights of Friday night are gleaming on thousands of high-school football fields, and skiers are rejoicing as they make their plans to scale and slide down the nearest peaks.
There are also the indoor winter sports that traditionally take place this time of year like basketball, as well as the "fan sports" like fantasy football and fantasy basketball.
       Suffice it to say that winter sports have wound up, and for those in competition in those sports (as well as those who do it just for fun) have the need to recognize those who are excelling in those sports - whether it's a league championship or an annual family gathering.  Let's also not forget the "ugly sweater" competitions taking place at homes and offices across the nation this holiday season!
       It doesn't have to be a national championship to merit some sort of recognition for those near and dear to you.  It can simply be for those who give their very best effort in whatever pursuit they've taken on this winter.
       Whatever the "sporting" case may be, we have the award for you here at Loria in Yonkers, New York!  Either online or in our spacious showroom display, we have the trophy, the plaque, the medal or the "whatever else" in awards for your winter-time competitions!
     Check us out at (or on our Facebook page), and have a wonderful holiday season and a prosperous New Year!

Tuesday, November 28, 2017

For Glass & Crystal Awards, the Choice is "Crystal Clear"!

     When we started out in the awards business, it began as an outgrowth of the (now defunct) bowling equipment division of our company.  Just that you be fully informed, the bowling division was an outgrowth of our original business - pool table manufacturing and servicing.  Bowling, like billiards, were related in their existence as a popular recreational sport.  However, when bowling "leagues" were formed, there also came the need for trophies to be awarded at the end of the league's season - a need that increased exponentially over the years and still exists today.
       Nevertheless, this is how we initially became involved in the awards business in the late 1950's.  This also initiated the thinking that awards are not the exclusive need of bowlers in bowling leagues.  Everyone needs to be recognized for something, right?  Sure.  However, the standard style of a bowling trophy will not fit every taste and be appropriate for occasion.  
      Over the last six decades, the effort to meet the expansive need for recognition products has required inventive thinking as well as expertise in art, design and various material manufacturing.  When we at Loria Awards publish the words "Awards For Every Occasion" as our slogan, it's not just promising to offer a selection of awards that are adaptable to any occasion via the engraving copy, but also via the visual appeal and the aesthetic of the product itself.  This appeal and aesthetic is manifested through the material and the way it's manufactured.  
The latest and increasingly more popular alternative to the marble & column trophy or the wood backed plaque has been that of the "see through" variety.  Initially, that variety consisted mostly of acrylics due to the innovations in the plastics industry.  More recently, glass and crystal have become more accessible to a greater buying public. With the advances made in the manufacturing of glass and crystal materials, meeting the demand for these items (specifically in the recognition industry) has been expedited.
       Here at Loria, we presently offer a variety of stock and special-order glass and crystal award products for any budget, taste and aesthetic - from the most basic (for those on a shoestring budget) to the optically perfect variety that relay mesmerizing refractions of light.
       With our in-house facility for laser-engraving and sand-blasting, we can produce your text and graphics that are only limited by your imagination - and get the job done fast!
       So, even though this sounds like a cliche, it's more true now than ever before, here at Loria.  For glass and crystal awards, the choice is "crystal clear": Loria Awards!

Monday, October 30, 2017

Innovative Designs & Expanded Selection of the Classic Cup!

       You may have heard of "loving cups", but this classic trophy cup design has been taken to new levels of design and appearance in the 21st century.  "Variations on a classic" remind us why something is a classic in the first place.  At Loria, we have expanded our line of "loving cups" and we offer many variations on that classic.
       Just so you know, the term "loving cup" (which is the term currently applied to any traditional gold trophy cup) was originally the cup shared by a newly married couple, most notably in French and Scottish antiquity - hence the term "loving cup".  That explains why it seems a bit awkward to apply it to the winner's trophy of a competition - especially if that competition was fiercely fought.  But the name stuck and that's why it's still here. 

       However, if we look at the ancient root of the word itself, we may be even more surprised, if not altogether shocked.  The etymological root of the word trophy is the Greek word "trophe", which literally means "food, nourishment" (reference: Dictionary. com). This explains where we get the clinical terms like "hypertrophy" for medicine (meaning "fast nourishment") and "dystrophy" for malnourishing - such as in muscular dystrophy (which means the languishing or malnourishment of muscles).  But given some thought , we can see it ultimately makes sense and gives us at Loria a sense that we doing more than just selling award products (at least in a philosophical sense). 

       It also, and perhaps more familiarly, came to be associated with "the spoils of war" in ancient Greece.  The warring city-states in ancient Greece often fought each other and that which the victors sought upon winning the war were treasures of the defeated enemy - what pirates called "booty" and what the leaders of the armies called the "spoils of war".  In modern-day sports, this connotation still appropriately holds as the term used for that which a victor receives after winning a fiercely fought competition.

       At Loria, we've recently  expanded our line of "spoils of war" or "nourishment" (a.k.a. "loving cups").  We did this not only to show a veritable variety of shapes and sizes, but also to show new, aesthetically pleasing designs that don't necessarily look like the typical "cup".  Pictured in this post are some of the newest and most innovative designs in trophy cups, as well as various classic designs.  To view the complete line for every taste and budget, please check out our website or visit our showroom today!
~ Roger Loria, Jr.

Friday, October 28, 2016

More Than What Meets The Eye: Visit Our Showroom Today!

       "I've passed this place about a million times and this is the first time I've come in."  "Gee, this place is a lot bigger on the inside than it appears on the outside!"
       If I had a dime for every time I heard these sentiments from a  first-time customer, I'd be...well...let's just say I'd have quite a bit more saved for retirement!  I usually hear these quoted words (or words to that effect) once a week depending on the time of year (some times of the year are busier than others).  It's either the first quote, the second quote or both.  
       Nonetheless, however and whenever it's said, it just shows me a number of things of which I often need reminding.  Among the reminders are:  We've been here a long time on the well-trafficked road of Central Park Avenue (Rt. 100) in Yonkers, New York.  We've been noticed on this main commercial route much more than we realize.  The people who express these sentiments are never disappointed when they finally make their way into the store.
       Now our building isn't the eighth wonder of the world.  But apparently, the fifteen-foot vaulted ceiling in the front of the building is highly visible for pedestrians and passing motorists.  It makes a noticeable difference on the road to any passerby.     However, according to many surprised first-time visitors, they thought that was the entire store!  But it isn't.  What is apparently not visible from the road is the twenty-four foot wide showroom space inside the front of the building and the fourteen foot wide corridor of showroom space that leads to the expanded showroom space in the back of the building.
       In all of the aforementioned spaces, we've consistently kept an attractive display of goods, set up in a tasteful room decor, knowing that taking care of your showroom translates into a more attractive shopping experience for our customers.  This is basic stuff actually, "retail 101" if you will. However, it's not always practiced, even in some of the more prominent retail store chains in the area.  
       But we're not a chain.  We're a family-owned and operated business that was established 104 years ago (and counting) as a custom pool-table manufacturer on the Lower East Side of Manhattan.  We've had a store in Yonkers for 59 years (and counting) and have been at this present location for the past 43 years (and counting).  Since 1998, this has been our sole location.  We're still a vendor of quality slate-top pool tables and other "traditional gaming".  But we've also become one of the best known awards suppliers in the tri-state area since opening the store in Yonkers 59 years ago.
       So if you're in the Yonkers area and you're in the market for what we offer - or if you're just curious about that building with the high, triangular-shaped roof and stucco siding at 1876 Central Park Avenue (that you've happened to pass by a million times) - take a moment to stop by and take a look inside.  You'll find that there's more than what meets the eye compared to what you've seen from outside.  You'll probably be a million times surprised as well!

Friday, September 30, 2016

Artistic Expression in Recognition

Detail of St. John in
"The Crucifixion" statue.
They say that art is great for art’s sake and, as an artist, that’s just fine by me.  But what does that mean?  Perhaps the answer is relative at best.  So, in a “relative” nutshell, it means that art must have “meaning”.  In the human psyche, there is the natural urge to find meaning in anything, even in that which is intentionally created to defy meaning.  
But in the world of recognition, awards must have meaning - no exceptions.  It’s also been an unwritten rule that an award of recognition must be earned through a significant accomplishment.  Therefore, the work that is put into the accomplishment (to merit the "recognition"), essentially defines the “meaning” of the award.            
So if awards are to be earned through an individual’s exceptional efforts, we, at Loria Awards, believe that there should be an attractive element to them as well.  That’s where the “art” comes in.  Philosophical analysis aside, Loria Awards continues to bridge the ever-narrowing gap between “art” and “award” in its latest collection of stock sculptures.

Offering these artistic creations as “awards” makes the "meaningfulness" uniquely special to each individual to which it is presented.  Targeting the customer who wishes to honor the achiever (of both the professional and amateur ilk), these new award series are offered as breathtaking, Renaissance-styled sculptures and full-color, abstract patterns embedded in spherical and ovular shaped glass - all complete with engravable bases (even some that illuminate the glass items!)
Detail of the "Hippocrates"
statue, including the text from 
the "The Hippocratic Oath".
Statue of "Hippocrates",
the father of modern
Western medicine.
Loria's new series of bronze-finish sculpture awards are examples of top-flight artisanship - containing remarkable, realistic detail, while reflecting a striking visual impact to the viewer.  
Our new series of "Art Glass" pieces offers exciting designs in bright, brilliant colors - embedded within solid-glass shapes that are a wonderful visual compliment any room decor.
We offer these new series of "artistic expression in recognition" with the belief that an award doesn't have to just look like a "trophy".  It should have a timelessly enduring visual impact as well.  Such an impact makes those earned awards a visually enjoyable decorative element in any living room or office, instead of being limited to the traditional "trophy case". 
With retail pricing starting at $38.25, the prices are infinitely lower than any Van Gogh auction price.  More importantly, these beautiful new awards will offer the recipient a priceless sense of recognition.  Please visit our website for the full selection of these exciting new “art award” offerings from Loria Awards.
-By Roger V. Loria, Jr.